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P&G’s Digital Investment in China

Will spend $100 million to boost operations.

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By: TOM BRANNA

Editor

Procter & Gamble's Chief Marketing Officer Marc Pritchard has been talking digital for years. During that time, he has both praised and criticized the new medium. But digital's shortcomings are no reason to stop investing in the way consumers devour news these days and China remains one of the key markets to capture consumers' attention and their disposable income. In fact, China became the company’s largest e-commerce market in 2014. Online sales made up more than 10% of its...

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